Maybe it’s because we are just wrapping up NY Fashion Week… or because we are snack enthusiasts here at Pinch Food Design… but when we stumbled upon the collaboration between the San Francisco-based duo and we LOST OUR MINDS!
was inspired by diners lacking the luxury of being seated at a table: Michelle’s stepdad who rests his sandwich on his thigh (hell with a plate!) in between bites while he blasts an action movie on his TV; a commuter cramped up on a crowded bus retrieving an item from a bag or pocket; a lunch-breaker on a park bench eating from her lap. They’re informal — perhaps even a bit awkward — spaces as far as eating is concerned, yet the diner always appears to be comfortable and perfectly satisfied with his chosen snack, almost zen-like.
Art Direction/Styling by Michelle Maguire.
Photography by Kelsey McClellan.